Training

Personal Trainer · London

Train smarter.
Live stronger.

Evidence-based personal training and online coaching for people who want real, lasting results. Based in London — working with clients worldwide.

200+

Clients transformed

7

Years experience

4.9★

Average rating

Coach Alex

About Alex

Credentials-first. Results-obsessed.

Alex Martinez is a certified personal trainer with over seven years of experience working with clients ranging from complete beginners to competitive athletes. Holding a BSc in Sport Science from Loughborough University and certified by the National Academy of Sports Medicine (NASM), Alex's approach is grounded in evidence — not trends.

Having worked with clients across London and internationally through online coaching, Alex specialises in sustainable body composition change, strength development, and building the habits that make results last.

BSc Sport Science
NASM Certified
Precision Nutrition L1
7+ Years Experience

Services

How we work together.

1-2-1 Personal Training

1-2-1 Personal Training

Fully bespoke sessions tailored to your goals. Available in-person across central and north London.

From £80/session

Online Coaching

Online Coaching

Custom programme, weekly check-ins, and form reviews via video — wherever you are in the world.

From £250/month

Nutrition Planning

Nutrition Planning

Evidence-based nutrition plans that fit your lifestyle — no fads, no restriction, just results.

From £120/month

Results

What clients say.

Alex completely transformed how I approach training. Down 12kg in five months and stronger than I've ever been. The programming is brilliant.

ST

Sarah T.

Marketing Director

Online coaching from Alex has been a game-changer. Clear progressions, constant support, and genuine expertise. Best investment I've made.

JR

James R.

Software Engineer

I was sceptical about online training but Alex's approach is thorough and the results speak for themselves. Highly recommend.

PK

Priya K.

NHS Doctor

Get Started

Ready to begin?

Fill in your details and Alex will be in touch within 24 hours to discuss your goals.

No commitment required. Alex responds within 24 hours.

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What's running under the hood.

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Umami Analytics

Know exactly how visitors engage

Cookie-free, GDPR-compliant analytics installed on every page. See which services get the most attention, where visitors drop off, and how many convert on your enquiry form.

  • Real-time visitor tracking
  • Conversion funnel for the lead form
  • Traffic source breakdown
  • Mobile vs desktop split
  • Zero cookies — no consent banner needed

Formbricks

Smart lead capture, not just a contact form

Formbricks replaces a basic HTML form with a logic-driven survey that qualifies leads before they hit your inbox. Ask the right questions, get the right enquiries.

  • Conditional logic — only relevant questions shown
  • Goal selection (fat loss, strength, performance)
  • Preferred training format (in-person / online)
  • Availability picker
  • Responses delivered to email or Notion
Umami — Analytics Dashboard

Page Views

3,241

Unique Visitors

1,087

Form Submissions

43

Conversion Rate

3.96%

14-day visitor trend · no cookies · GDPR-compliant

COACH ALEX

hello@alexmartinez.co.ukLondon, UK

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